Display
From local news titles such as Falu-Kuriren and Dala-Demokraten to major Swedish media groups and relevant niche sites. Specific inventory varies.
Local advertising.
Your kind of local.
An ad in Falu-Kuriren, Aftonbladet, Expressen, the Daily Mail or on NHL.com. A TV ad on TV4, an audio ad on NRJ or Spotify – or why not a digital outdoor screen? All of it can be targeted to people in Hälsingberg, Grycksbo, Gagnef or wherever your customers are.
Add interests, income, housing type or other demographic data, and you pay only for ads that reach the right audience. We can help!
01 / CATCHMENT AREA
What does local mean for your business?
It means wherever your customers are. For some businesses, that is a few neighbourhoods in Falun. For others, it is all of Dalarna. The useful boundary is where expanding reach no longer justifies the cost.
We start with your customers, objectives and offer. Then we choose suitable geography: postcodes, a radius around a town or a wider region, depending on channel capabilities and campaign purpose.
Webbernauts is led by Mattias Rönn, whose experience with digital campaigns across the Nordics and beyond now comes back to Dalarna. Read more about us ↗
02 / TARGETINGFrom one neighbourhood
From one neighbourhood
to the whole world.
A campaign can be planned for Falun, Borlänge, Grycksbo, Dalarna, all of Sweden or the rest of the world.
Your ads can run in local media, national media or on global sites, while reaching only visitors from your chosen region.
We can also target by age, income, interests, housing type and many other demographic and interest groups, helping you reach your customers as precisely as possible.
03 / CHANNELSWhere can you appear
Where can you appear
and be heard?
Local titles are one option. Programmatic also makes it possible to reach people in the area through a broader media mix.
Video & CTV
Reach audiences with film on websites, apps and connected TV. Geography and audience availability shape the placement plan.
DOOH & audio
Digital outdoor screens and digital audio can add context to the campaign. Available inventory and targeting differ by channel.
Media placements and audience data depend on actual availability and each publisher's or platform's terms.
04 / BUDGET
What might it cost?
Programmatic media is often priced in CPM: Swedish kronor per 1,000 ad impressions. The format, placement, publisher, data and audience definition all affect the price.
Illustrative planning assumptions could be around SEK 20–30 CPM for display in a site mix, SEK 200–300 CPM for video and connected TV, and SEK 80–150 CPM for digital out-of-home. Audience data may add a charge. These are examples, not fixed rates or a quotation.
Production, agency, technology and VAT may be additional. We price the actual campaign before proposing an investment.
300,000 impressions
over two weeks
300 × SEK 50 CPM, including assumed data cost
SEK 15,000Illustrative media cost100,000 impressions
on TV screens
100 × SEK 300 CPM
SEK 30,000Illustrative media costImpressions are not unique people: one person may see an ad several times. Reach and frequency are planned separately.
What could local advertising do for your business?
Tell us whom you want to reach, where they are and what you want to achieve. We can suggest a practical mix of geography, channels and budget.
Contact Mattias ↗